An advert celebrating Jersey Royal Potatoes, an important sector of Jersey's agricultural economy, has been shown during the advert breaks in Coronation Street as part of a new campaign.
UK potato producer Albert Bartlett is unrolling a £3m ad campaign featuring TV chef Michel Roux Jr to mark the Jersey Royal Potato season.
It is the first time the producer has created a campaign supporting Jersey Royals since it took over the Jersey Royal Company in 2024.
The ad opens with fifth-generation farmer Nick Mourant surveying his crop before potatoes are seen rolling down the streets to be caught by the public.
The advert then cuts to Roux preparing the potatoes in his kitchen, culminating in a family enjoying them at the dinner table.
Jersey Royals can be traced back to 1878 when many different varieties were being been grown on the island.
